In an industry where a customer’s purchase is considered an investment in their (or their tenants’) comfort, the ability to provide your customers with options that take into account their financial commitment can be the determining factor in closing a sale.
Russ Horrocks, acclaimed consultant and home services authority, joins us once again share some helpful tips on how financing can be an advantage for contractors as they lead their businesses through changing times.
You’ll learn more about differentiating yourself from competitors with financing, how providing strong financial products offers a level of professionalism, and understand how the needs of the market impact the customer’s decision to buy.